365(ish) days and counting

Picture the scene readers: London, England 365(ish) days from now, huge crowds gather in the capital all vying for their chance to see the world’s elite athletes and sports people compete in the ‘Games of the XXX Summer Olympiad’ (some may even have got tickets). Many have travelled thousands of miles and have paid large sums of money to be there. People from all walks of life and cultures, all communicating in different languages, have come together in one big melting pot that will be East London (and other selected venues across the UK), all with....read more

Why bother with translation?

For this post I wanted to share a response to a question I was recently asked whilst attending a fFriend’s wedding and explaining what I do for a living. After answering the obligatory questions about how long I’ve been doing this and who I do it for and why, etc., they asked “why do companies bother with translation, surely English is pretty much universal?”
Although to some this question (and the answer) may seem pretty obvious it is one that I have been asked before. Although my reply was pretty short – “Typically it helps gain a greater engagement with a potential target market and customers are more likely to ....read more